Petron Corporation topped a recent survey conducted by Hong Kong-based consumer intelligence company Standard Insights, affirming the homegrown oil giant’s position as the leading oil company in the country.
The 2023 survey for the Consumer Choice Awards revealed that Filipino consumers aged 18 and above prefer Petron over other oil companies, as it emerged as the overall fuel brand of choice while dominating across categories.
According to the research firm, “Petron (45.7%) has secured the title of the best overall retail oil and gas brand in the Philippines by a resounding margin, cementing its position as the preferred choice of consumers.”
The company was also voted as the most affordable fuel brand, with Petron scoring 30.3% in the Price and Affordability category.
Petron’s extensive network of service stations, which is the widest in the country, earned it a commanding 53.6% of votes for Accessibility, while its commitment to sustainability was scored the highest by 34.1% of survey respondents. Petron also bested other players in terms of Branding and Marketing with an impressive 47.9% rating.
“We are humbled by this recognition, and we thank Standard Insights for their initiative to help motorists make informed decisions. Awards like this inspire us to continue striving for excellence and sustainability in every aspect of our business,” Petron President and CEO Ramon S. Ang said.
The Consumer Choice Awards of Standard Insights aims to recognize the best products and services based on consumer data. Eleven other companies from the oil and gas sector, including Shell, Caltex Philippines, Phoenix, Unioil, among others, were also part of the survey.
The most recent industry report by the Department of Energy (DOE) covering the first half of the year confirmed Petron’s overall lead in the domestic market, as well as its dominance in the LPG sector. According to year-to-date June 2023 total petroleum market results, Petron cornered 23.19% of the domestic market, ahead of Shell’s 15.55%. For LPG, Petron’s market share stood at 23.66% followed by Liquigaz and South Pacific with 19.14% and 15.97%, respectively.
Petron is the largest oil company in the Philippines, operating the country’s only remaining refinery. It can supply around 40% of the country’s total fuel requirements through the operation of its 180,000 barrel-per-day oil refinery in Bataan.